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Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.
To do basic ad selection vendors can: Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address. Use a user’s non-precise geolocation data. Control the frequency of ads shown to a user. Sequence the order in which ads are shown to a user. Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context Vendors cannot: Create a personalised ads profile using this information for the selection of future ads. N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted.
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Vendors can: Collect and process precise geolocation data in support of one or more purposes. N.B. Precise geolocation means that there are no restrictions on the precision of a user’s location; this can be accurate to within several meters.
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Match and combine offline data sources: Data from offline data sources can be combined with your online activity in support of one or more purposes.
Link different devices: Different devices can be determined as belonging to you or your household in support of one or more of purposes.
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Mike Smith has over 30 years’ experience within the auctioneering industry. He is a member of the Irish Professional Auctioneers and Valuers Association (I.P.A.V.) and more recently one of the first 50 qualified Recognised European Valuers (REV’s) in Ireland as part of The European Group of Valuers Association (TEGoVA)..
John is an Auctioneer with over 23 years experience in Property sales and sales negotiation and can advise on all aspects of the business. He is a full member of I.P.A.V. .